De tu Marca a Cada Hogar

El Marketing Directo
Ahora es Posible

Accede a la primera base de datos de direcciones de Colombia 🇨🇴

10,000,000+

de direcciones en proceso ahora mismo

Envía marketing directo a cualquier hogar

Base de datos única con direcciones verificadas

Segmentación geográfica precisa por barrios y/o ciudades

Acceso inmediato - descarga al instante

Sin mínimos
Pago por uso
Datos tuyos

Únete a las empresas pioneras del marketing directo en Colombia

El Marketing Directo Era Imposible en Colombia

Hasta ahora. Hemos resuelto el problema fundamental que impedía el marketing directo:

la falta de acceso a direcciones.

LA REALIDAD ACTUAL

Sin Direcciones, No Hay Marketing Directo

A diferencia de países como Estados Unidos o Europa, Colombia nunca ha tenido un sistema de direcciones accesible para empresas. Esto ha hecho que el marketing directo sea prácticamente imposible, limitando a las empresas a métodos digitales o medios masivos costosos.

PROBLEMA CRÍTICO

Direcciones Inexistentes

La ausencia de datos de ubicación precisa impide segmentar audiencias por zona, realizar análisis espacial de mercados, y ejecutar estrategias de marketing directo localizado que son estándar en otros países.

NUESTRA REVOLUCIÓN

Primera Base de Datos

Hemos creado la primera base de datos completa con más de 10 millones de direcciones verificadas en todo el territorio nacional.

CÓMO LO RESOLVIMOS

Revolucionando el Marketing Directo

Segmentación Geográfica Precisa

Plataforma que permite segmentar por ciudad, barrio, estrato socioeconómico y características demográficas específicas.

Acceso Inmediato y Verificado

Datos actualizados constantemente con verificación en tiempo real y acceso instantáneo a través de nuestra plataforma.

Modelo Flexible de Pago

Sin contratos largos ni mínimos. Paga solo por las direcciones que necesites, cuando las necesites.

Proceso

De Datos Gubernamentales
a Tu Plataforma

Así transformamos direcciones en bruto en datos listos para usar

1
Datos Gubernamentales

Datos Gubernamentales

Fuente Original

Datos en bruto de organizaciones gubernamentales.

2
Filtrado de Datos

Filtrado de Datos

Eliminación de Direcciones No Identificables

Removemos direcciones incompletas, duplicadas y no válidas con IA.

3
Limpieza y Corrección

Limpieza y Corrección

Estandarización de Formato

Corregimos errores tipográficos y estandarizamos formatos usando IA y validación.

4
Plataforma On-Demand

Plataforma On-Demand

Acceso Inmediato

Datos verificados listos para descargar al instante desde nuestra plataforma web.

Descarga Inmediata en CSV

Obtén tus datos de direcciones en formato CSV, listos para usar en cualquier herramienta de análisis o campaña de marketing.

Formato CSV Estándar

Archivos listos para usar en Excel, Google Sheets o cualquier herramienta de análisis

Descarga Instantánea

Obtén tus datos inmediatamente después de la selección

Ejemplo de archivo CSV con datos de direcciones
CSV
Formato
~1s
Descarga

Segmentación por manzana

Manzanas y cuadras listas para campañas precisas.

Además de apartamentos, DataForest cubre Colombia completa con más de 500,000 manzanas y cuadras para segmentar zonas, barrios y campañas de correo directo.

500,000+
manzanas y cuadras
Colombia
cobertura completa
CSV
segmentos exportables
El Poblado, Medellín
0
manzanas visibles
Cargando manzanas...

Catálogo de datos

Datos incluidos en manzanas

Variables demográficas, vivienda, servicios y ubicación listas para segmentación por cuadra.

108
campos
500k+
manzanas
Category Description
Geographic codes Department code.
Geographic codes Municipality code.
Geographic codes Concatenated department and municipality code.
Geographic codes Class code: 1 municipal seat, 2 populated center, 3 rural/rest area.
Geographic codes Rural sector code.
Geographic codes Concatenated rural sector code: department, municipality, class, and rural sector.
Geographic codes Rural section code.
Geographic codes Concatenated rural section code: department, municipality, class, rural sector, and rural section.
Geographic codes Urban zone code for municipal seats and populated centers.
Geographic codes Concatenated urban zone code: department, municipality, and urban zone.
Geographic codes Urban sector code.
Geographic codes Concatenated urban sector code: department, municipality, class, rural sector, rural section, urban zone, and urban sector.
Geographic codes Urban section code.
Geographic codes Concatenated urban section code: department, municipality, class, rural sector, rural section, urban zone, urban sector, and urban section.
Geographic codes Manzana code.
Geographic codes Geographic area code.
Metadata Anonymized layer name.
Metadata Year of the geographic information.
Geometry Manzana area in square meters.
Geometry Latitude coordinate of the manzana centroid.
Geometry Longitude coordinate of the manzana centroid.
Population Average number of inhabitants in the manzana per square meter.
Metadata Number of CNPV 2018 census surveys.
Metadata Survey count reporting location in ethnic territory.
Metadata Survey count reporting location not in ethnic territory.
Metadata Survey count reporting location in an indigenous reservation ethnic territory.
Metadata Survey count reporting location in a collective territory of Black communities.
Metadata Survey count reporting location in protected areas.
Metadata Survey count reporting location not in protected areas.
Housing units Count of units with housing use.
Housing units Count of units with mixed use.
Housing units Count of units with non-residential use.
Housing units Count of units with special accommodation place use.
Housing units Count of mixed-use units with non-residential industrial use.
Housing units Count of mixed-use units with non-residential commercial use.
Housing units Count of mixed-use units with non-residential services use.
Housing units Count of mixed-use units with non-residential agricultural, agroindustrial, or forestry use.
Housing units Count of mixed-use units with non-residential use and no information.
Housing units Count of non-residential units with industrial use.
Housing units Count of non-residential units with commercial use.
Housing units Count of non-residential units with services use.
Housing units Count of non-residential units with agricultural, agroindustrial, or forestry use.
Housing units Count of non-residential units with institutional use.
Housing units Count of non-residential units with lot use, meaning a unit without construction.
Housing units Count of non-residential units with park or green-zone use.
Housing units Count of non-residential units with mining-energy use.
Housing units Count of non-residential units with environmental protection or conservation use.
Housing units Count of non-residential units under construction.
Housing units Count of non-residential units with no use information.
Housing units Count of housing units.
Housing units Count of housing units of type house.
Housing units Count of housing units of type apartment.
Housing units Count of housing units of type room.
Housing units Count of housing units of traditional indigenous type.
Housing units Count of housing units of traditional ethnic type, including Afro-Colombian, islander, and Rrom housing.
Housing units Count of housing units of other type, such as container, tent, boat, wagon, cave, or natural shelter.
Housing units Count of occupied housing units with people present.
Housing units Count of occupied housing units with all people absent.
Housing units Count of temporary housing units for vacation, work, or similar use.
Housing units Count of unoccupied housing units.
Housing units Count of households.
Utilities Count of housing units with electric power service.
Utilities Count of housing units without electric power service.
Utilities Count of housing units reporting electric power billing in stratum 1.
Utilities Count of housing units reporting electric power billing in stratum 2.
Utilities Count of housing units reporting electric power billing in stratum 3.
Utilities Count of housing units reporting electric power billing in stratum 4.
Utilities Count of housing units reporting electric power billing in stratum 5.
Utilities Count of housing units reporting electric power billing in stratum 6.
Utilities Count of housing units reporting unknown electric power billing stratum or no stratum.
Utilities Count of housing units with aqueduct service.
Utilities Count of housing units without aqueduct service.
Utilities Count of housing units with sewer service.
Utilities Count of housing units without sewer service.
Utilities Count of housing units with natural gas service connected to the public network.
Utilities Count of housing units without natural gas service connected to the public network.
Utilities Count of housing units with no information about natural gas service connected to the public network.
Utilities Count of housing units with garbage collection service.
Utilities Count of housing units without garbage collection service.
Utilities Count of housing units with internet service.
Utilities Count of housing units without internet service.
Utilities Count of housing units with no internet service information.
Population Number of people.
Population Count of people in special accommodation places.
Population Count of people in private households.
Population Count of men.
Population Count of women.
Population Count of people aged 0 to 9 years.
Population Count of people aged 10 to 19 years.
Population Count of people aged 20 to 29 years.
Population Count of people aged 30 to 39 years.
Population Count of people aged 40 to 49 years.
Population Count of people aged 50 to 59 years.
Population Count of people aged 60 to 69 years.
Population Count of people aged 70 to 79 years.
Population Count of people aged 80 years and older.
Education Count of people whose highest education level reached is preschool, pre-kindergarten, or basic primary.
Education Count of people whose highest education level reached is basic secondary or middle education.
Education Count of people whose highest education level reached is technical, technological, or university education.
Education Count of people whose highest education level reached is specialization, master's, or doctorate.
Education Count of people whose highest education level reached is none.
Education Count of people with no information for highest education level reached.
Administrative area Locality or commune code.
Administrative area Locality or commune name.
Administrative area Locality, commune, or corregimiento type description.
Shape metadata Geometry length or perimeter metadata.
Shape metadata Geometry area metadata.
Geographic codes 24-position concatenated RDTM code: department, municipality, class, locality, rural sector, rural section, populated center, urban sector, urban section, and manzana.

Precios Simples y Transparentes

Solo pagas por lo que necesitas. Sin sorpresas, sin letra pequeña.

Ahorra 17%

Al por Mayor

Perfecto para campañas pequeñas y pruebas localizadas

125 COP /dirección

Precio fijo, sin cargos ocultos

Entrega en 2 días hábiles
Soporte directo prioritario
Más Popular

Autoservicio

La opción más popular para empresas que quieren control total

150 COP /dirección

Precio fijo, sin cargos ocultos

Selección de polígono personalizada
Propiedad total de los datos
Descarga instantánea
Sin contratos ni mínimos

¿Tienes dudas sobre qué opción elegir?

Nuestro equipo está aquí para ayudarte a encontrar la solución perfecta para tu empresa.

Entrega rápida garantizada
Soporte dedicado